SEO

As you know, it takes hard work to run a business, and you may not have time to keep your online presence as fresh as you’d like. Optimizing your SEO locally is extremely important. It means more Website Traffic, Leads, and Customer Conversions. By focusing on Local SEO, you can compete with national chains and bigger brands that have more resources. Without local SEO, your business could be losing out on a significant amount of traffic.

Every business requires different strategies and planning for a successful SEO campaign. In order to make your campaign successful we need to have an in depth understanding of your business and goals. Through web analytics and marketing research, we will take the time to get to know you and your business so we know exactly how and what differentiates you from your competitors. Then, we will craft a set of data driven strategies to ensure your business stands out on the web and reaches the first page of Google!

On-page and Off page Optimization,
WHAT DOES IT ALL MEAN?

–ON PAGE OPTIMIZATION–

Website Review/Site Load Speed Suggestions and Repair – we will thoroughly review your website and provide a report with suggestions for website and website speed improvements.

Analysis of Keyword Density and Create Keyword Rich Content– we will calculate your current key word density with a simple formula, and then improve that density with rich keyword content.

Content Analysis with Local Competitors – we will research your potential competitors’ top-performing content and weak spots and identify your competitive advantages

An XML Sitemap – is a special document which lists all pages on a website to provide search engines with an overview of all the available.

Robots.text file – tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests.

HTML Sitemap – is a file that lists all the important pages of your website that you want search engines like Google and Bing to index. Indexing refers to how search engines gather your landing pages and store them in their database. 

Logo Schema – means that you can add a bit of code to your website that tells Google which image on your site is your logo.

Address Schema – allows search engines to better understand location-based structured information.

Google Webmaster – provides the data your organization needs to rank higher in search.

Header and Alt Tags Optimization – The purpose of alt tags is to improve accessibility by describing what an image is showing to visitors who do not have the ability to see them. However, it also helps search engine crawlers and so improves SEO.

Breadcrumb Set up –  breadcrumbs reduce the number of actions a website visitor needs to take in order to get to a higher-level page, and they improve the find-ability of website sections and pages.

Meta tag creation – this provides information about the web page in the HTML of the document. This information is called “metadata” and while it is not displayed on the page itself, it can be read by search engines and web crawlers.

Dublin Core – can help maintain data and provide end users with flexible search tools. Your web content can be discovered easily from other sites and applications, increasing web presence and driving traffic to your site.

Fix/Make Website Mobile Friendly – Mobile-friendly websites boost your sales and conversions because there is an ease of accessibility that surrounds this website design. When a website is mobile-friendly, it allows users to interact and engage with your brand across different devices.

–OFF PAGE OPTIMIZATION–

Google Places – Google Places appears at the very top of the Google search results when a user is looking for local information. It works by displaying the location of businesses that have registered with Google Places and are relevant to the user’s search on a small map.

Google Search Console Tool Set Up & Verification – Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.

Google Analytics Account Set Up & Verification – Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site. Whether you have an eCommerce site or an informative site, you want to understand the behavior of your visitors to deliver better results.

Bing Places & Webmasters Tool set up – By regularly monitoring Bing Webmaster Tools in addition to Google’s search console, not only will you will have more data at your disposal but you’ll also be able to get a better overall view of your organic search performance.

Local/National Citations (15-20 per month) – Citations help Internet users to discover local businesses and can also impact local search engine rankings. Specifically, having the right basic citations can help you rank accurately on Google Maps.

Earning, City & Authority Theme Based Links (15-30 per month) – Links (both from other websites as well as the links within your own site) are important to SEO because there is a direct correlation between quality/quantity of links to your site and how much search traffic your site receives. For small businesses, more links = more search traffic = more customers.

Fix any NAP issues – NAP consistency is important for local SEO because matching NAPs legitimacy and improve the chances to rank your local business well. It also provides search engines and potential new customers with the most essential information about your business.

PPT Creation and Sharing (1 per month) – PPT submission can help your website get inbound traffic through backlinks, and is a good way to improve the page rankings. Fresh and quality contents when submitted through PPT can in the long run make others share your submission in their blogs and websites, which can help to bring quality inbound links.

SBM Account Creation on High PR Websites – High PR social bookmarking sites are very effective to improve the visibility of the web pages in search engines.